{"id":2742,"date":"2024-07-22T11:00:00","date_gmt":"2024-07-22T11:00:00","guid":{"rendered":"https:\/\/aimeroagency.com\/?p=2742"},"modified":"2024-07-16T16:28:15","modified_gmt":"2024-07-16T16:28:15","slug":"digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/aimeroagency.com\/digital-marketing-strategy\/","title":{"rendered":"How to Choose the Right Digital Marketing Strategy for Your Business"},"content":{"rendered":"\n<p>The concept of digital marketing is considered a necessity today, but with too many strategies in existence, it is pretty hard to know how and where one has to begin. We&#8217;ll help you choose the right digital marketing strategy for your business in this guide.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understand Your Goals<\/strong><\/h3>\n\n\n\n<p>You must understand what you want to achieve with your digital marketing efforts before you get into choosing a strategy. Common goals include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brand Awareness &#8211; Help people learn more about your brand.<\/li>\n\n\n\n<li>Lead Generation &#8211; Generate interest in what you sell and capture their contact information.<\/li>\n\n\n\n<li>Sales &#8211; Get conversions and maximise revenue.<\/li>\n\n\n\n<li>Retain Customers &#8211; Build relationships with your previous customers for repeat business.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Digital Marketing Strategies<\/strong><\/h3>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Content Marketing<\/strong><\/p>\n\n\n\n<p>It involves the creation of valuable content to attract and engage your audience. This includes, among others, blog posts, videos, and infographics.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Search Engine Optimisation<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1562\" src=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/07\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\" alt=\"digital marketing strategy seo results\" class=\"wp-image-2743\" srcset=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/07\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg 2560w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/07\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1536x937.jpg 1536w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/07\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-2048x1249.jpg 2048w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/07\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-200x122.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n<p>Rank highly in search results on many different search engines, including Google and Bing, to maximize your organic traffic and visibility.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Social Media Marketing<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"1886\" height=\"728\" src=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Summer-Jam-Festival-Socials.png\" alt=\"A collage of Summer Jam Festival social post designs\" class=\"wp-image-901\" srcset=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Summer-Jam-Festival-Socials.png 1886w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Summer-Jam-Festival-Socials-1536x593.png 1536w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Summer-Jam-Festival-Socials-200x77.png 200w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/figure><\/div>\n\n\n<p>Engage with the right audience using multiple social media platforms like <a href=\"https:\/\/www.facebook.com\/aimeroagency\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/x.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.instagram.com\/aimeroagency\/\">Instagram<\/a>, etc to be in front of the brand.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Email Marketing<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2400\" height=\"669\" src=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Hanako-Social-Media-Collage-1.png\" alt=\"A captivating display of email designs for artisan florist, showcasing their beautiful arrangements.\" class=\"wp-image-1116\" style=\"width:840px;height:auto\" srcset=\"https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Hanako-Social-Media-Collage-1.png 2400w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Hanako-Social-Media-Collage-1-1536x428.png 1536w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Hanako-Social-Media-Collage-1-2048x571.png 2048w, https:\/\/aimeroagency.com\/wp-content\/uploads\/2024\/05\/Hanako-Social-Media-Collage-1-200x56.png 200w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<p>Nurture targeted leads and build a relationship with customers with email.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPC Advertising<\/strong><\/p>\n\n\n\n<p>Drive traffic to this website by running paid ads. Very influential targeting options are available through Google Ads and Facebook Ads.<\/p>\n\n\n\n<p>PPC Advertising meaning &#8211; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pay-per-click#:~:text=Pay%2Dper%2Dclick%20(PPC,when%20the%20ad%20is%20clicked.\">here<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Picking the Right Digital Marketing Strategy<\/strong><\/h3>\n\n\n\n<p>The right strategy will take into consideration the following factors:<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Your Audience<\/strong><\/p>\n\n\n\n<p>Where does your target audience hang out? Choose this information to focus on the platforms used most by your audience.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Budget<\/strong><\/p>\n\n\n\n<p>Different strategies are going to require different levels of investments. Determine how much you are willing to spend and allocate accordingly.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Resources<\/strong><\/p>\n\n\n\n<p>For the final two, consider your resources. Do you possess all the competencies and time to manage the chosen strategy? If not, then it is best to outsource it to a professional agency.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Rounding up&#8230;<\/h2>\n\n\n\n<p>Whether it succeeds or not, choosing the right digital marketing strategy can certainly help lead a business. This will greatly depend on how well you understand your goals and audiences and stay on top of budget and resources so that you may decide on the choice of strategy that best serves your needs. At Aimero Agency, we have more than enough options to suit your requirement in terms of services to fulfil your digital marketing needs in order to grow your business. <a href=\"https:\/\/aimeroagency.com\/contact-us\/\">Get in touch with us today for details<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right digital marketing strategy can be tough. Learn how to select the best strategy for your business below.<\/p>\n","protected":false},"author":1,"featured_media":2746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[51,49],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-digital","tag-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose the right digital marketing strategy | Aimero Agency | All-Service Design Agency<\/title>\n<meta name=\"description\" content=\"Choosing the right digital marketing strategy can be tough. 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